Commodities only exist in the Minds of the Inept!*

Posted by on Nov 11, 2014 in Future
Commodities only exist in the Minds of the Inept!*

The increasing interchangeability of products and services poses a special challenge for managers. Oftentimes, price and quantity are the only relevant units in a business. The goal to distinguish one’s own company from competitors becomes increasingly difficult to reach. Although products can be a commodity – a business never is! An innovative method for customer segmentation offers new […]

Over 90 % of managers don’t know the threshold level of their strategically relevant customer segments!

Posted by on Apr 23, 2014 in Konzepte
Over 90 % of managers don’t know the threshold level of their strategically relevant customer segments!

Our recent market research confirmed that responsible managers only have a vague idea about the threshold level of strategic relevant customer segments, even though it is the basis for a successful differentiation strategy.

How to Generate Unique Value Propositions

Posted by on Feb 1, 2013 in Konzepte

        In times of increased competition and rising customer expectations, it is necessary to prove oneself in the market. A lot of organizations are hence confronted with the questions: How can we – with an attractive and individual service offer – achieve high customer loyalty? And how can we make it more […]

Clear Competitive Edges Through Innovative Customer Segmentation and Unique Value Propositions

Posted by on Oct 30, 2012 in Konzepte

            The increasingly strong exchangeability of products and services present management with special challenges. Often amounts and prices are the sole relevant variables in business. Achieving the objective of clearly standing out from competitors has become increasingly difficult. Even though products are exchangeable; a business is not! Developing and offering […]

How Do We Define Strategy?

Posted by on Oct 5, 2012 in Konzepte

            Strategy is a clear answer to the question of how an organization positions itself within the market and in comparison to its competitors. The strategy development connected to it is a major, non-delegable managerial task within the company, which enables the differences between present and past to be processed. […]

Strongly Positioned with an Innovative Customer Segmentation

Posted by on Sep 27, 2012 in Konzepte

            “Ifo-Index Disappoints Euro-Investors” was a recent headline published by the Handelsblatt (24.09.2012). According to the information, in September, the ifo-business climax index fell from 102.3 to 101.4 points. As expected, negative export forecasts are anticipated for the first time in the past three years. The disposition within the German […]