The increasing interchangeability of products and services poses a special challenge for managers. Oftentimes, price and quantity are the only relevant units in a business. The goal to distinguish one’s own company from competitors becomes increasingly difficult to reach. Although products can be a commodity – a business never is! An innovative method for customer segmentation offers new […]
In times of limited resources consulting processes have to become more efficient. The skillful combination of web-based communication and data generation together with face-to-face meetings offer great possibilities to obtain more efficiency and acceptance for so-phisticated consulting projects.