Commodities only exist in the Minds of the Inept!*

Posted by on Nov 11, 2014 in Future
Commodities only exist in the Minds of the Inept!*

The increasing interchangeability of products and services poses a special challenge for managers. Oftentimes, price and quantity are the only relevant units in a business. The goal to distinguish one’s own company from competitors becomes increasingly difficult to reach. Although products can be a commodity – a business never is! An innovative method for customer segmentation offers new […]

The Future is not Predictable!

Posted by on Nov 7, 2014 in Future, Konzepte
The Future is not Predictable!

It is still common among well-known Economists to use outdated explanation patterns, despite the fact that such explanations do not pass the reality test. Crisis? Self-doubt? Non-existant. The financial crisis has put the field of economics in discredit – yet even six years later not much has changed. Old habits are persistent also with regards […]

“YouTube is going to be a flop!“ – and other misjudgments

Posted by on Jun 2, 2014 in Future
“YouTube is going to be a flop!“ – and other misjudgments

“YouTube is going to be a flop“, that’s what Steve Chen co-founder of the video portal believed, “there’s just not that many videos I want to watch.” How wrong he was with that statement is clear to us now, since meanwhile billions of people watch videos on YouTube every day. Our everyday life is swarmed […]